The iconic moose shaped bottle you are holding in your hands contains the finest maple syrup in North America — perhaps even South America. When you taste it (you’ll have to run the bottle under hot water and maybe smack the top against the counter. If that fails, use pliers) you are tasting the pure essence of the Northeast Kingdom, a cold and misty land of maple covered mountains, clear flowing spring water, and St. Johnsbury.
In 1793, Jebidebah Flintlock, a famous veteran of the Revolutionary War, was tracking a moose deep into the forest. It was near the end of a terribly cold and harsh winter. Like, really cold. No global warming yet. Jeb had settled on this frontier to raise a family. With 87 mouths to feed, he desperately needed to kill this moose. But Jeb had a problem. He had only one good eye. Legend has it, the other eye was damaged in a tavern scuffle with a young lawyer from Yale. Oh wait — he had another problem. He also had only one musket ball left. And his feet were cold. So that’s two more, and three because his hands, they must have been freezing as well. No L.L. Bean then, although Jeb might have known Lucius Bean, who owned a gumshoe farm over yonder hills. Nevertheless, sighting his quarry, he raised his musket and fired. His shot struck the moose right between the antlers, richocheted off, and grazed a nearby maple tree. Thrifty Yankee that he was, he inspected the tree to reclaim his musket ball, discovering the clear sweet sap flowing out like Ambrosia. And in that moment, Jebedebah’s Lost Moose Maple Syrup was born. Also, recycling.